Stan
Stan enables people to make living and work for themselves.
Gumroad is a self-publishing digital marketplace platform to sell digital services such as books, memberships, courses and other digital services.
REV (30D)
$7,143,938
Total Revenue
$878,595,861
Landing Page Sections
Testimonials
79%
User Count
55%
Pricing Table
69%
Trusted-By Logos
86%
Demo Video
34%
FAQ Section
83%
Founder Bio
31%
Light/Dark Mode
17%
% = how many of the 29 profitable pages listed here include this section
Teardown Notes
They don't promise '$10k/month'. They promise 'your first $1'. It's incredibly humble, realistic, and lowers the pressure to zero.
The harsh colors and stark borders make it stand out from boring corporate SaaS. It feels indie and creator-led.
'Anyone can earn' removes the gatekeeping of needing to be a 'business'.
They usually state their flat 10% fee clearly, building massive trust.
Stop promising the moon. Promise the first millimeter of progress. It's way more believable.
Copywriting
Headline
Go from zero to $1
Subtitle
With Gumroad, anyone can earn their first dollar online. Just start with what you know, see what sticks, and get paid.
Primary CTA
Start Selling
Secondary CTA
View All Products
CTA Repetitions
3 timeson the page
Design Assets
Color PaletteClick to copy hex
#FF90E8
#000000
#FFFFFF
Typography
Font Family
Mabry Pro
Font Family
Inter
Tech Stack (18)
Ecommerce
GumroadProgramming languages
RubyWeb frameworks
Ruby on RailsPaaS
Amazon Web ServicesPayment processors
PayPalCDN
Unpkg
CloudflareAmazon S3Analytics
Cloudflare Browser InsightsJavaScript libraries
lit-html
lit-elementPerformance
Cloudflare Rocket LoaderSecurity
HSTSMiscellaneous
Open Graph
LottieFiles
HTTP/3JavaScript frameworks
Inertia.jsUI frameworks
Tailwind CSSExpert Help
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