Comp AI

In the nav bar they have both 'Book Demo' (sales-led) and 'Get Started' (product-led or self-serve). But in the main page flow, they heavily prioritize the low-friction email capture field ('Enter your work email') to get users into the funnel immediately, rather than forcing them to book a call.

The headline doesn't say 'The best compliance automation tool'. It says 'Compliance that helps you close deals.' This speaks directly to the core desire of B2B founders: revenue.

Instead of making the user scroll all the way back up or hunt for a sticky header, they embed a low-friction 'Enter your work email -> Get Started' input field sequentially after *every* single major value proposition section.

The top hero includes a G2 rating badge (4.9/5) floating directly above the headline. This establishes immediate, unshakeable trust before the user even reads the value prop.

This layout is the gold standard for high-ACV (Annual Contract Value) B2B SaaS. If you are selling a complex, high-trust product to enterprise or mid-market, use this long-form, highly detailed, trust-heavy structure.